Thursday 14 August 2014

Video film Availability

One major challenge the budding video film production enterprise in Cameroon is facing is the availability of the movies produced. You hear about movies but will go round and round in circles to get them. Now while there are some brave people taking up the video film distribution challenge like the visionary Bara Irene  who has a video film shop specifically for video films at Lycee Biyemassi in  Yaounde and some freelance make shift distributors like Elvis Smart the purchase of an AngloCam film is still an uphill task especially here in Yaounde. 
I stood in Miss Bara's video shop for close to an hour waiting for her assistant to negotiate with a film producer to make available copies of his film which not only I but some other clients wanted to purchase. After the wait with no success I was asked to return the next day and of course when I did the film was still not available even though the producer had assured her it would.
Talking to some producers on this occurrence raised trust issues vis-a-vis these makeshift distributors who sometimes dub and sell their films without their accord. Some complained of limited DVD multiplication etc etc Honestly I think the mistake here stems from the production budgeting whereby most producers do not really plan adequate marketing and distribution strategies for their films and by extension build a substantial local market for their products. Viewers are getting disenchanted and loosing interest because of the scarcity of these films as opposed to the readily available Nigerian films. If the local market cannot be established there can be no real talk of an Industry, and the only way to build that local market is to get the films to the people.
That said please if anyone knows where I can purchase Anglophone Cameroon films please holla back! 

1 comment:

  1. It is the song that has been sung tuneless yet with very little improvement. I don't bother to look for them any more, when I stumble on them if I have money I buy the interesting looking ones bec most of them dont inspire one to buy.

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